Brands may be able to better reach their audiences by stripping back their identities, or unbranding. Amy Sandys examines those companies for whom unbranding is a successful strategy...
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An exercise in unbranding
Situated in north London, between the terraced mews of Highgate and transport hubs of Kings Cross and Euston, sits Camden. Culturally significant with a famous art, music and nightlife scene, Camden has boasted some o...