Abu Dhabi children’s channel Majid TV has undergone a rebrand courtesy of Art&Graft. The design studio was approached by Pentagram to work on the repositioning of...
Articles
Emirates named UAE's best-received brand for third year
For much of the UK population, exposure to the Emirates airline brand results from a 2007 sponsorship agreement with Premier League football club, Arsenal F.C. As a result, the ‘Fly Emirates’ logo has become engrained...
Brand in Action: Fatima bint Mubarak Ladies Open
What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Sa...
UAE expansion inspires brand overhaul
By Amelia Gundersen-Herman When Marianna Boguslavsky sought to grow her digital marketing agency with a new office in Dubai she recognised the need for a mature brand strategy. She worked with UAE-based branding agency, James Pass...