• Transform magazine
  • August 18, 2018

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Articles

Brazilian bank follows custom typeface trend

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Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentations, circu...

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Typographic expression inspired by London's sounds for DixonBaxi and Fontsmith

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The goal was to come up with a typeface that would go against clichés and would produce an unexpected result, showcasing a modern application of a traditional design. Fontsmith's idea of London, with its diverse cultures and c...

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Five minutes with John Gambell

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Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John Gambell disc...

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Airbnb thinks outside the ‘Cereal’ box

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Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compan...

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Finding the way

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Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

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For the internet, by the internet

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Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline). Occasiona...

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The type writer: On emojis

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Bruno Maag explores the new language realities possible for brands with the use of emojis Pokémon Go is the latest in gaming and gives us a taste of augmented reality (AR). The game...

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The type writer: Digital communications

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Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the eponymous font for...

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Aldrin font creates a buzz

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On 21 July 1969, Lunar Module pilot of Apollo 11, Buzz Aldrin, became the second man to ever walk on the moon, following the mission commander Neil Armstrong. He and Armstrong were a...

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The type writer: Wayfinding and signage

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Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conventions that all...

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