Bruno Maag discusses type as a conveyor of emotion Early humans appeared about three million years ago, evolving into homo sapiens about 300,000 years ago. Despite ou...
Articles
Fontsmith's new style guide helps designers classify typefaces
Type foundry Fontsmith has released a style guide for graphic designers, to help them decipher and recognise the most common Latin typefaces. The world of type design...
Culture, colour and archaeology in Lanzarote museum brand
Across the Mediterranean, archaeological museums share the hidden histories and treasures of the people and cultures that came before. For the Canary Islands, which lie in the Atlantic off the west coast of north Afri...
Historic-modern typography reinvigorates Museum of Iceland's brand
With a renewed vigour befitted the Viking raiders of yore, Viking culture, history and heritage has bled back into popular culture recently. That has been coupled by increased tourism to Scandinavian countries, prompt...
Brazilian bank follows custom typeface trend
Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentatio...
Typographic expression inspired by London's sounds for DixonBaxi and Fontsmith
The goal was to come up with a typeface that would go against clichés and would produce an unexpected result, showcasing a modern application of a traditional design. Fontsmith's idea of London, with its dive...
Five minutes with John Gambell
Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John...
Airbnb thinks outside the ‘Cereal’ box
Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leadi...
Finding the way
Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...
For the internet, by the internet
Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline)....