• Transform magazine
  • May 21, 2018

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Articles

Airbnb thinks outside the ‘Cereal’ box

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Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compa...

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Finding the way

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Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

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For the internet, by the internet

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Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline). Occasion...

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The type writer: On emojis

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Bruno Maag explores the new language realities possible for brands with the use of emojis Pokémon Go is the latest in gaming and gives us a taste of augmented reality (AR). The...

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The type writer: Digital communications

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Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the eponymous font...

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Aldrin font creates a buzz

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On 21 July 1969, Lunar Module pilot of Apollo 11, Buzz Aldrin, became the second man to ever walk on the moon, following the mission commander Neil Armstrong. He and Armstrong we...

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The type writer: Wayfinding and signage

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Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conventions that...

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The type writer: Brand consistency

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Brand consistency and typography helped the Roman Empire extend its reach. Bruno Maag asks if modern brands can do the same? It was once the case that investors only looked at th...

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Typography will allow Palestinian Museum to cross borders

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The Palestinian Museum, a celebration of modern Palestinian culture, is yet to open its doors to the public, but its brand identity is already carving its way. A key part of the process was creating Arabic typography that would reflect the...

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@transformsays

Online marketplace and hospitality service @Airbnb launches new font across its entire platform and brand, called A… https://t.co/li2QrpxavT
Singer-songwriter @rihanna collaborates with prestigious chain of cosmetics stores @Sephora to launch interactive e… https://t.co/yOIq6zSUMd
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/ariYFsgTtn