• Transform magazine
  • January 20, 2018

Top

Articles

The type writer: non-Latin typefaces

type wrtier.jpg

Bruno Maag explores the challenges of localising a brand’s typeface to non-Latin scripts It was only last year that Johnston, the iconic typeface for Transport for London, celeb...

Read More

Designers ask, 'WhatTheFont?'

WhatTheFont.png

In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know their bac...

Read More

The type writer: BBC's typeface rebrand

8 - Typewriter.jpg

Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and...

Read More

#TransformTuesday: 3 May

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

100 years of Johnston font

Acton 2.jpg

The London Underground has been the system responsible for transporting Londoners from A to B for around 150 years. From the world’s first underground railway, constructed betwee...

Read More

The type writer: American presidential race

Hillary_for_America_2016_logo.png

Bruno Maag examines how the branding of the American presidential race inspires modernity, revolution and dread Barack Obama’s 2008 presidential campaign set a new standard for p...

Read More

Driving the future of typography

Rwnault 1.png

Typeface is ubiquitous, an integral component of every brand. Where a brand image communicates the theme of a company, lending a visual identity to its products, it is typeface that determines the brand’s sophistication....

Read More

Believe in better communal space

Sedley Place - Sky.jpg

Sky has recently unveiled two new recreational spaces at its media campus in Osterley, West London. Implemented by creative consultancy Sedley Place, the new social spaces are intended to offer the flexibility and informality...

Read More

Defining and designing East London

Baddeley bros.jpg

Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

Read More

The type writer: "A brand is an attitude"

box.jpg

It’s not the logo that makes the brand, Bruno Maag says. What should companies consider before rebranding? It is worth remembering that a brand is not a visual or aural identity....

Read More

Page 1 of 2

@transformsays

Atlantic Media Strategies, the creative consultancy company of magazine and publisher @TheAtlantic, rebrands under… https://t.co/gUu4q8hFPt
Update: Anthony Cox, associate director and head of strategy at @DragonRougeUK, shares his opinion of the @guardianhttps://t.co/u9roJvaf9r
Russia brand banned from @pyeongchang2018 Olympics following ruling by International Olympic Committee: #IOChttps://t.co/HVNc9en26b