Bruno Maag discusses type as a conveyor of emotion Early humans appeared about three million years ago, evolving into homo sapiens about 300,000 years ago. Despite ou...
Articles
You say you want AI revolution
Bruno Maag says AI can be typography’s friend, if used to help make rational decisions about culturally sensitive issues Artificial intelligence (AI) is the latest te...
The type writer: Bauhaus inspired design
Bruno Maag explores the history of typeface, architecture and product design through Bauhaus inspired craft ‘Form follows function’ was the mantra of the Bauhaus, the...
Brazilian bank follows custom typeface trend
Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentatio...
Light, medium, black
Crafting bespoke typefaces has become more common, particularly among digital-first brands. How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? Melina Thalas...
The type writer: Typography of wayfinding apps
With digital advancements determining the future of wayfinding apps, Bruno Maag explores the typography journey through transport and technology We navigate our envir...
Airbnb thinks outside the ‘Cereal’ box
Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leadi...
Finding the way
Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...
Kermit the Frog leaps into the world of typeface design
The muppets are an integral part of most people’s childhoods. Whether they were born in the 1960s or 2000s, the figures of Kermit the Frog, Miss Piggy, Gonzo and Statler and Waldorf, offer a nostalgic trip down memory...
Big tree, green rebrand for Big Green and Dartmouth College
Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported...