• Transform magazine
  • November 20, 2017

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Articles

The type writer: BBC's typeface rebrand

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Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and...

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#TransformTuesday: 3 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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100 years of Johnston font

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The London Underground has been the system responsible for transporting Londoners from A to B for around 150 years. From the world’s first underground railway, constructed betwee...

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The type writer: American presidential race

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Bruno Maag examines how the branding of the American presidential race inspires modernity, revolution and dread Barack Obama’s 2008 presidential campaign set a new standard for p...

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Driving the future of typography

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Typeface is ubiquitous, an integral component of every brand. Where a brand image communicates the theme of a company, lending a visual identity to its products, it is typeface that determines the brand’s sophistication....

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Believe in better communal space

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Sky has recently unveiled two new recreational spaces at its media campus in Osterley, West London. Implemented by creative consultancy Sedley Place, the new social spaces are intended to offer the flexibility and informality...

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Defining and designing East London

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Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

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The type writer: "A brand is an attitude"

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It’s not the logo that makes the brand, Bruno Maag says. What should companies consider before rebranding? It is worth remembering that a brand is not a visual or aural identity....

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Typeface digest

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The design and implementation of a typeface informs the way a brand is meant to be experienced and perceived. Two major typeface foundries – Dalton Maag and Monotype – debuted new work this week...

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Multilingual typeface and wordmark for Louvre Abu Dhabi

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Saadiyat Island, set to be the centre of cultural and artistic life in Abu Dhabi, will see its jewel, the Louvre Abu Dhabi, open in 2015. The museum, an extension of Paris’ Louvre in the Emirates, has been designed by architecture and desi...

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@transformsays

Magic: the Gathering (@wizards_magic) is no longer a single brand, but a family of digital and physical games. Its… https://t.co/N6a5htKZN0
Creative design agency @pearlfisherlive unveils dynamic and vibrant identity for UK homelessness charity… https://t.co/zzhLKmVrSU
RT @Cafedirect: We're so pleased our #rebrand has been featured in Transform Magazine @TransformSays #rebranding https://t.co/vZLpN6QH9m