• Transform magazine
  • April 27, 2018

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Articles

Big tree, green rebrand for Big Green and Dartmouth College

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Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported by a bra...

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The type writer: non-Latin typefaces

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Bruno Maag explores the challenges of localising a brand’s typeface to non-Latin scripts It was only last year that Johnston, the iconic typeface for Transport for London, celeb...

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Designers ask, 'WhatTheFont?'

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In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know their bac...

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The type writer: BBC's typeface rebrand

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Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and...

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#TransformTuesday: 3 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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100 years of Johnston font

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The London Underground has been the system responsible for transporting Londoners from A to B for around 150 years. From the world’s first underground railway, constructed betwee...

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The type writer: American presidential race

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Bruno Maag examines how the branding of the American presidential race inspires modernity, revolution and dread Barack Obama’s 2008 presidential campaign set a new standard for p...

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Driving the future of typography

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Typeface is ubiquitous, an integral component of every brand. Where a brand image communicates the theme of a company, lending a visual identity to its products, it is typeface that determines the brand’s sophistication....

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Believe in better communal space

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Sky has recently unveiled two new recreational spaces at its media campus in Osterley, West London. Implemented by creative consultancy Sedley Place, the new social spaces are intended to offer the flexibility and informality...

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Defining and designing East London

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Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

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UK-based mortgage service company @Trussle launches rebrand by @RaggedEdge that modernises the traditionally comple… https://t.co/kiiQAT8Ihc
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