• Transform magazine
  • July 20, 2018

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Articles

Light, medium, black

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Crafting bespoke typefaces has become more common, particularly among digital-first brands. How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? Melina Thalassinou rep...

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The type writer: Typography of wayfinding apps

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With digital advancements determining the future of wayfinding apps, Bruno Maag explores the typography journey through transport and technology We navigate our environments through...

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Airbnb thinks outside the ‘Cereal’ box

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Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compan...

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Finding the way

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Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

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Kermit the Frog leaps into the world of typeface design

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The muppets are an integral part of most people’s childhoods. Whether they were born in the 1960s or 2000s, the figures of Kermit the Frog, Miss Piggy, Gonzo and Statler and Waldorf, offer a nostalgic trip down memory lane....

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Big tree, green rebrand for Big Green and Dartmouth College

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Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported by a bran...

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The type writer: non-Latin typefaces

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Bruno Maag explores the challenges of localising a brand’s typeface to non-Latin scripts It was only last year that Johnston, the iconic typeface for Transport for London, celebrate...

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Designers ask, 'WhatTheFont?'

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In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know their back...

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The type writer: BBC's typeface rebrand

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Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and und...

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#TransformTuesday: 3 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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@transformsays

How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? ➡️… https://t.co/LiCi5zA3bx
Global, e-commerce brand @Vistaprint reveals the five most common branding mistakes made by small businesses ➡️… https://t.co/eiz9xDalNv
Timeline: FIFA World Cup From early surrealist and art deco posters to recent conceptual emblems, each #WorldCup d… https://t.co/d12vzJTFco