• Transform magazine
  • November 25, 2017

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Articles

The type writer: BBC's typeface rebrand

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Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and...

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The type writer: Fonts are brand assets

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Make fonts your asset, Bruno Maag suggests to brands. Their inherent value can help a company communicate more effectively Irrespective of the media in which a brand operates...

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The type writer: On emojis

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Bruno Maag explores the new language realities possible for brands with the use of emojis Pokémon Go is the latest in gaming and gives us a taste of augmented reality (AR). The...

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The type writer: Digital communications

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Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the eponymous font...

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The type writer: American presidential race

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Bruno Maag examines how the branding of the American presidential race inspires modernity, revolution and dread Barack Obama’s 2008 presidential campaign set a new standard for p...

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The type writer: "A brand is an attitude"

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It’s not the logo that makes the brand, Bruno Maag says. What should companies consider before rebranding? It is worth remembering that a brand is not a visual or aural identity....

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The type writer: Wayfinding and signage

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Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conventions that...

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The type writer: Brand consistency

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Brand consistency and typography helped the Roman Empire extend its reach. Bruno Maag asks if modern brands can do the same? It was once the case that investors only looked at th...

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@transformsays

Design agency @grapheine has launched a new place brand for #Annecy. Located in Auvergne-Rhône-Alpes, France, the… https://t.co/n2ZMmuDsZI
It’s also Black Friday in the employer brand and talent attraction world. 25% discount on ticket price today. Full… https://t.co/e7aB96Oj17
A @BrandFinance study estimates the brand value of the British #monarchy to be ~£67.5bn. Will the royals help 'Bran… https://t.co/LPG7MBCSMI