• Transform magazine
  • July 16, 2019

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Articles

You say you want AI revolution

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Bruno Maag says AI can be typography’s friend, if used to help make rational decisions about culturally sensitive issues Artificial intelligence (AI) is the latest tech trend off...

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The type writer: Bauhaus inspired design

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Bruno Maag explores the history of typeface, architecture and product design through Bauhaus inspired craft ‘Form follows function’ was the mantra of the Bauhaus, the design scho...

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The type writer: non-Latin typefaces

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Bruno Maag explores the challenges of localising a brand’s typeface to non-Latin scripts It was only last year that Johnston, the iconic typeface for Transport for London, celeb...

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The type writer: BBC's typeface rebrand

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Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spend money, and...

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The type writer: Fonts are brand assets

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Make fonts your asset, Bruno Maag suggests to brands. Their inherent value can help a company communicate more effectively Irrespective of the media in which a brand operates...

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The type writer: On emojis

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Bruno Maag explores the new language realities possible for brands with the use of emojis Pokémon Go is the latest in gaming and gives us a taste of augmented reality (AR). The...

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The type writer: Digital communications

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Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the eponymous font...

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The type writer: American presidential race

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Bruno Maag examines how the branding of the American presidential race inspires modernity, revolution and dread Barack Obama’s 2008 presidential campaign set a new standard for p...

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The type writer: "A brand is an attitude"

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It’s not the logo that makes the brand, Bruno Maag says. What should companies consider before rebranding? It is worth remembering that a brand is not a visual or aural identity....

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The type writer: Wayfinding and signage

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Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conventions that...

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