Britain is one of the most multicultural and diverse countries in the world. As a result, the need for representation is fundamental for every business industry across the nation. The entertainment sector is no except...
Articles
Watch out for W
2015/16 may well be remembered as a formative period in broadcasting history, in which television channels of every genre decided to undergo significant changes to their visual identity....
Channeling a new identity
Yet another UK TV channel has rebranded. This time, it’s the youngest of the main terrestrial channels, Channel 5. The channel had developed a reputation as the least...
Opinion: "Best and worst brand strategies behind TV idents"
Following a year of numerous television rebrands, Alasdair Lennox looks at the role idents continue to play in the communication of a TV brand. Television branding is...
Freeview updates television service and brand
Freeview’s evolved visual identity will support its new positioning as an up-to-date and fresh television service. Freeview will launch its new connected TV proposition with a rebrand that communicates its new offering. A Freeview...