• Transform magazine
  • March 24, 2019

Top

Articles

Generation Z trusts brands over anything else, research shows

26663820390_2a5e6de7a4_b.jpg

Media agency UM’s research on trust in media and advertising has revealed that generation Z trusts brands but feels stereotyped by the media. A quarter of the young people aged 1...

Read More

Travel companies rarely inspire trust or loyalty, survey shows

passenger-traffic-122999_640.jpg

The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their...

Read More

New branding by Free the Birds reflects Girls’ Day School Trust’s values

GDST Stationery.jpg

Carrying 125 years of heritage, the Girls’ Day School Trust (GDST) has built a name for itself, being considered as a revolutionary organisation for girls. Its pioneering nature has been highlighted for the past two years und...

Read More

Brand new chance

Brewbird 1.jpg

According to The Howard League, a charity working across the UK for penal reform and safer communities, this week there are over 85,000 individuals incarcerated nationally. Of th...

Read More

HSBC crisis latest in bank brand knocks

HSBC-Swiss.jpg

Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive. The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203...

Read More

Public lacks trust in business innovation

building-trust.png

Building trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards society and t...

Read More

Charitable brand strategy

The-Water-Trust-700x396.png

The Water Trust turned to Prophet brand consultancy to refine and strengthen its brand in the hope that it would better supplement its future initiatives. The charity found that its positive attributes were accountability, transparency, em...

Read More