• Transform magazine
  • October 21, 2018

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Articles

Uber's brand is always on the move

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In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main iterations,...

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Finding the digital way with Waze

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At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows municipal...

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Brand in action: Kibo

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Who: Kibo and GreenspaceWhat: Planned by Dutch economist Huib van de Grijspaard, social mobility enterprise Kibo was developed in Holland, assembled in Kenya and branded by London-based agency Greenspace. Designed to allow workers to navigat...

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Opinion: Should brands be rethinking radio?

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Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using radio...

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Key commuter line South West Trains rebrands as South Western Railway

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As house prices and the cost of living in England’s urban centres continues to rise, so too does the number of people choosing to live in, and commute from, city outskirts. As a result, each day numerous train companies operat...

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Endpoint field guide to the built environment: Dubai Tram

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The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to best communicate with the tram’s users. Brittany Golob...

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@transformsays

The world’s biggest celebration of rebranding, repositioning and brand development. Entries closing soon, find out… https://t.co/DGyYu826WM
Creative firm @COSSETTEen rebrands Quebec City to create local identity for international audience ▶️… https://t.co/M5jfhGX5rI
Places might not be where they seem to be – at least not according to @googlemaps ▶️ https://t.co/4yaKLziEU4 https://t.co/9NGF4Krq2W