• Transform magazine
  • December 15, 2018

Top

Articles

Uber's brand is always on the move

uber2.jpg

In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main iterations,...

Read More

Finding the digital way with Waze

Waze_Suzuki.png

At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows municipal...

Read More

Brand in action: Kibo

Kibo.png

Who: Kibo and GreenspaceWhat: Planned by Dutch economist Huib van de Grijspaard, social mobility enterprise Kibo was developed in Holland, assembled in Kenya and branded by London-based agency Greenspace. Designed to allow workers to navigat...

Read More

Opinion: Should brands be rethinking radio?

Michael Walbach MD CMG BW.jpg

Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using radio...

Read More

Key commuter line South West Trains rebrands as South Western Railway

SWR logo blur.png

As house prices and the cost of living in England’s urban centres continues to rise, so too does the number of people choosing to live in, and commute from, city outskirts. As a result, each day numerous train companies operat...

Read More

Endpoint field guide to the built environment: Dubai Tram

Dubai Tram 02.jpg

The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to best communicate with the tram’s users. Brittany Golob...

Read More

@transformsays

Founders have an impact on their businesses beyond the bottom line. That had been the case with Sir Martin Sorrell… https://t.co/oAmCNJdpjA
Pete Hayes, co-director of @PB_Creative_Ltd, says designers are a pivotal part of the eco evolution – and they sho… https://t.co/qtclltz7yA
.@Microsoft updates design of app icons, allowing users to focus on each application’s use and not its branding 👇… https://t.co/BoYw8aeNdp