• Transform magazine
  • September 22, 2018

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Articles

Insights: Why positivity wins in the long term

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Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rattle by and the wisdo...

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Creativity in legal sector can help build stronger brands

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In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpose and rep...

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Opportunities for brand to rebuild trust in third sector

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There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large and small,...

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Craft and strategy of brand development at Transform Conference Europe

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At the Transform Conference Europe, speakers explored sensory branding, brand experience, creative innovation, language and typeface design and much more Transform Conference: The mo...

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Insights: The future of employee engagement

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Ahead of the Transform Conference Europe, taking place in London on 3 July, Brand On has examined the ways in which brands can ensure their employees are engaged, motivated and aligned with the brand...

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MENA brands focus on localisation, differentiation at annual conference

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With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....

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Brand evolution in Europe

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At the 2015 Transform Conference Europe, influence, reputation and creativity were key topics. Sustainability as a core brand positioning laid the groundwork for the current rise in purpose. And brands were maturing their unde...

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Debating brand in Dubai at Transform’s Middle East Brand Summit

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An event in Dubai provides a unique opportunity for leading professionals in the branding industry to share experiences and insights with their peers. Transform magazine’s second branding awards in Dubai will be preceded by a first class con...

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@transformsays

.@Uber announces the introduction of a new brand identity led by @WolffOlins ➡️ https://t.co/OWF2dr4EgN https://t.co/y4aXceiQcG
This month, place branding made news around the world as three major projects celebrated the unique nature of citie… https://t.co/4pHipQDuF9
International brand and marketing consultancy @ProphetBrand reveals the most relevant brands in the UK ➡️… https://t.co/VH7yG0wdMV