• Transform magazine
  • April 27, 2017

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Articles

Opinion: How can an iconic brand rediscover the magic?

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What makes a brand iconic? David Airey in his book, ‘Logo Design Love: A Guide to Creating Iconic Brand Identities,’ says in order to be called an icon, a brand must be “simple, distinctive, memorable and adaptable.” But in a...

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Opinion: How can brands take their tone of voice around the world?

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Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we often ask peopl...

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Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Branding excellence at the 2016 Transform Awards Europe

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For the eighth year in a row, the Transform Awards Europe has selected, assessed and awarded the best in corporate and consumer-facing branding, and rebranding. It also recognises successful partnerships, agency voices and th...

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