• Transform magazine
  • July 16, 2018

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Articles

South African Tourism’s campaign to restore South Africa’s reputation

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With the help of a single campaign a complete facelift of South African is attempted in an effort to leave its notoriety behind and enter a new era full of potential. South African t...

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New name takes off for Hollywood Burbank Airport

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Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burbank has ann...

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Place branding: Costa Rica

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A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

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Opinion: Should brands be rethinking radio?

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Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using radio...

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Swiss style

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In a time of year filled with January blues, the widespread promise to get healthy and little prospect of real daylight amid the grey cloudy days, a sunshine-filled holiday is often the first thing on people’s minds. The secon...

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Oh, the places you'll go

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Budget airlines’ brands have been built upon the destinations that they serve. How do the companies themselves work with partners in the travel and tourism trade to support each other’s communications and brand awareness? Amy...

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Place branding: Morocco

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With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and promote Mor...

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Place branding: Mallorca

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A destination well-placed to reap the rewards of the tourist market, Mallorca enjoys 300 days of sunshine per year, as well as active transport links. Its beaches are world famous for their beauty and its capital, Palma, is a hub of Gothic c...

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A dream of golden sands

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A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true. Enh...

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Nation branding: Indonesia

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Jakarta, rife with traffic and infrastructure problems, is not for the faint of heart says Samantha North, despite the appealing tourism destination on offer in the Indonesian capital...

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@transformsays

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