• Transform magazine
  • May 23, 2017

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Articles

Opinion: How can brands take their tone of voice around the world?

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Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we often ask peopl...

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Britain's boardroom brand language

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According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It states that, “t...

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Opinion: Neil Taylor asks, "How can brand language facilitate stakeholder relations?"

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When writing terms and conditions and dealing with legal language, there are fewer limitations than most communicators think. Tone of voice isn’t just for branding types, says The Writer’s Neil Taylor...

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