Articles

One of Walmart’s acquisitions, the UK’s Asda carries on under its own banner, 18 years after joining the Walmart family. Both brands grew from humble origins, but how have they evolved – together and apart – ove...

After the January inauguration of US President Donald Trump, a look back at presidential campaigns explores the precision, creativity and knowledge of what voters want that comprise most successful slogans. How do can...

Volkswagen has been around since the origins of the motor vehicle. Founded in 1904 in Germany, Volkswagen famously means ‘People’s car.’ It has a strange history as it was originally championed by Adolf Hitler, run by...

NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radi...

Since 1991, the FIFA Women’s World Cup has been the pinnacle of women’s professional football. Though dominated by championship teams from the US and Germany, the history of the brand has drawn on cues from host count...