• Transform magazine
  • February 19, 2018

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Articles

Branding the search for intelligent life

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In 1974, then-professor of astrology at Cornell University, Frank Drake, along with late astronomer Carl Sagan, composed a message consisting of 1,679 binary digits. Known as the Arecibo message - after the Arecibo radio tele...

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The Partners create new brand for Hong Kong art event

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At the beginning of December, Hong Kong Art Gallery Week showcased artwork from over 50 local galleries and museums. The new brand was created by brand consultancy, The Partners. The project aims to promote local and independent galleries...

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Opinion: Paul Twivy asks “What is the purpose of Tesco?”

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Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension...

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@transformsays

Scotland’s bustling capital @edinburgh has lots to offer students, tourists and arts fans. With a new place brand,… https://t.co/ED2MRQatEY
London-based agency @WeLaunch develops new identity for @Jambobsled, disassociating the team from 1993 film Cool Ru… https://t.co/R34NVb76RZ
New channel Epic Drama, with idents by @weareseventeen, offers emotive stories and quality production to a Central… https://t.co/7kvY1QcmE3