Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-bas...
Articles
Turner Ignite Studios launches new brand identity
In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more im...
Colourful rebrand revealed for science programme Tomorrow Today
While world-transforming scientific breakthroughs are responsible for the progress of the past, in order to maintain a culture of prosperity, knowledge must be passed onto future generations. By creating educational p...
Epic new identity for Epic Drama channel
In a media landscape characterised by increasing choice, competition and new digital formats, the launch of a new television channel can be risky. However, if the channel’s associated brand work and visual identity re...
Creative identity and logo for UKTV Originals programming
The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented...
Kan to reposition public broadcasting
Public broadcasting companies can become the flag bearers for the sharing of culture and the development of excellent entertainment. From the BBC in the UK to PBS in the US or Qatar’s recently-controversial Al Jazeera...
Opinion: "Best and worst brand strategies behind TV idents"
Following a year of numerous television rebrands, Alasdair Lennox looks at the role idents continue to play in the communication of a TV brand. Television branding is...
Peer perspectives: Channel 4
Taking flexible visual identities to the extreme, Britain’s Channel 4 has reimagined the role of television idents. Martin Grimer gives the Channel 4 brand refresh a big thumbs-up for its brave, surreal storytelling...
Channel 4's new identity
Channel 4’s in-house creative team, 4Creative handed design agencies SQUA and DBLG the overwhelming task of refreshing the UK television broadcaster’s much-loved brand. The result is Channel 4’s first new identity in...
Passion in the AXN rebrand
The Asia-based branch of television channel AXN has undergone a major rebrand as its owners, Sony Pictures Television, seek to diversify the channel’s portfolio away from its action genre....