Articles

Norway is bisected by the Arctic Circle, meaning that for nearly half the year, across nearly half the country, there is a lot of ice. One of its biggest telecoms companies, ice.net similarly covers about 80% of the N...

AT&T’s rebrand by Interbrand is a work in progress, but the first phases have been rolled out, including a new, simplified world icon. Jaid Hulsbosch, director of Australian brand agency Hulsbosch, examines the pr...

The Asia-based branch of television channel AXN has undergone a major rebrand as its owners, Sony Pictures Television, seek to diversify the channel’s portfolio away from its action genre....

100 agencies and $16m later, Ireland-based Eircom telecommunications company has successfully rebranded its image and logo. It is now, simply, Eir. It is thought to be the largest rebrand seen in Ireland for almost 20...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

As a manufacturer, building a brand around the individual is a risky proposition. Jeremy Owen evaluates the mass appeal of the most exclusive luxury items through the lens of high-profile smartphone purveyor, Vertu...

With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Ever...

Huawei is becoming the world’s most innovative and successful telecommunications manufacturer and service provider. But western markets remain unconvinced. Andrew Harrison explores Huawei’s forays outside its Chinese...