• Transform magazine
  • May 25, 2019

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Articles

Tech and luxury brands show their strength in Global 500

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One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer base and...

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Australian internet company gets a makeover

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From being one of Melbourne University’s most profitable projects with the rights to manage .au domains, to becoming a global domains and hosting provider and market leader in the industry, Australian internet company Arq Gro...

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Diversity and individuality at centre of Casetify rebrand

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Whether it is a picture of one’s beloved pet or the scenery of a user’s hometown, personalising a smartphone with meaningful images is one of the little details that bring everyday joy and motivation....

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based creative p...

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Rewind: BlackBerry

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BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...

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Spotlight on Konica Minolta

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The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into changing the...

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Can Uber reinvent and reignite its brand?

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Startup founders and their companies don’t always stay a package deal. But when brand trust is diminishing, and the founder’s fingers are prised from the steering wheel, how can it recover? Without the visionary behind the br...

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Not just tech

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The technology sector has changed from something that was quite grey and inaccessible to something that is now an inseparable aspect of everyday life, particularly among the younger generations....

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New brand celebrates data technology

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Hard disk manufacturer, Seagate, is at the forefront of technology, albeit in a largely uncelebrated role. The American data storage company has recently revealed a rebrand that celebrates its important role in modern society and communica...

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Computing the impact of sustainability

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With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports...

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