Articles

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty,...

For the Institution of Engineering and Technology, any new brand would have to be flexible, impactful and relevant for multiple audiences around the world. Brittany Golob reports on the organisation’s fresh approach t...

To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunicat...

Differentiation and identity are the new keywords in Valmarc’s 360-degrees rebrand, conceived to emphasise the company’s mission and the strength of its products....

One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer b...

From being one of Melbourne University’s most profitable projects with the rights to manage .au domains, to becoming a global domains and hosting provider and market leader in the industry, Australian internet company...

Whether it is a picture of one’s beloved pet or the scenery of a user’s hometown, personalising a smartphone with meaningful images is one of the little details that bring everyday joy and motivation....

With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based cr...

The UK property sector is innovating. As alternatives to traditional home ownership models rise and the market becomes more difficult to penetrate, a shift to digital services has led to the rise of ‘proptech’ – or pr...