• Transform magazine
  • March 22, 2019

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Articles

Two lions, a red line and a Lausanne typeface

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Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical architec...

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Comparable trademark valuations published in an online portal

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A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in the fina...

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