• Transform magazine
  • October 14, 2019

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Articles

Best city brands are authentic and unique on global scale, report shows

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The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examines what c...

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Emotional engagement is a gateway to innovation, survey shows

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Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty, narrowin...

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Survey by Studio Graphene reveals good marketing is a challenge for startups

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Starting a business is often a difficult, risky undertaking which becomes even more challenging if the product or service the business offers is not marketed well. According to a survey of over 2,000 UK adults conducted by St...

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A lack of qualified candidates, reveals findings from brand marketing survey

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The marketing sector is one of constant change and development. Marketers must not only sell innovation, they must drive it. In an increasingly deadline driven culture, and with the competition mounting at breakneck speed, it...

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Report shows how to regain brand strength after a downfall

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Brands struggle to maintain their brand strength and relevance over a long period of time, report shows. But there seems to be a solution to the issue. Growth is vital for any bu...

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SurveyMonkey rebrands for the future

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Since 2016, SurveyMonkey has been reconsidering its brand positioning. The reflection phase resulted in a rebrand that includes a new logo and a new mission, 'Power the curious.' The company also presented new products and sp...

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Sony suffers since cyber-attacks

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The bizarre story of a leaked US blockbuster about North Korea leader Kim Jong-un being assassinated is escalating to an alarming scale with North Korea threatening to retaliate against the US. The whole saga has had a disastrous effect on...

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@transformsays

Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. Get the low down here… https://t.co/2XcfKpooU9
The world's first @vagina_museum unveils bold brand identity created by @_Passport. See more here:… https://t.co/ABX9zQOq19