• Transform magazine
  • October 14, 2019

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Articles

Five Minutes With Mike Sharpe

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Found Studio creative director and founder Mike Sharpe believes in the power of visual storytelling. Here he talks about the principles of storytelling and the advantages of film for brand development...

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Five minutes with Travis Stratford

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Managing partner and co-founder at integrated brand agency Case, Travis Stratford has a portfolio in user-centric brand experiences for beauty, lifestyle and wellness brands. He discusses design and storytelling for social-fi...

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Five Minutes With Leo Leone

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Chief creative officer at New York-based Barbarian, Leo Leone is an expert in creative storytelling and its relationship with technology. He discusses stories and creativity in today’s brands, and the importance of emotions i...

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Brand profile: Alton Towers

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In March, Alton Towers Resort, the UK’s second-most visited theme park, launched the Wicker Man. Given a reputation for groundbreaking experiences, opening the first wooden rollercoaster in the UK for 20 years could be a gamb...

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Once upon a brand story

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The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of the use of ‘st...

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Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”

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As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recently worked...

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The UK’s top storytelling brands in 2014

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Apple is revealed to be the UK’s top storytelling brand. The 2014 Brand Storytelling Report, conducted by AESOP brand and communications agency and carried out in association with OnePoll, is now in its second year. The survey polled over...

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@transformsays

Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. Get the low down here… https://t.co/2XcfKpooU9
The world's first @vagina_museum unveils bold brand identity created by @_Passport. See more here:… https://t.co/ABX9zQOq19