• Transform magazine
  • April 28, 2017

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Articles

Brand in Action: Fatima bint Mubarak Ladies Open

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What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Saadiyat B...

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Addicted to Porsche

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World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims that driving a...

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Toronto Raptors to spark ‘brand crusade’ through rebrand

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Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toronto Rapt...

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@transformsays

Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj