• Transform magazine
  • July 16, 2018

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Articles

Edgier identity unveiled for European football competition

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The UEFA Europa League has united football fans and players for almost fifty years. In preparation for the upcoming season, the league has released a refreshed identity to engage fans and keep up with the dynamic nature of the...

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Manchester City launches new loyalty programme

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While football fans across England wait in anticipation for the rightful return of football to its motherland, the results of the FIFA World Cup are not the only football news concerning English football fans. Manchester City,...

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Olympic branding, examined

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Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses branding f...

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Spotlight on Formula One

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Formula One debuted a new brand to represent the fast-paced sport on a global scale. The move may help the sport change its reputation, but trademark uncertainty still reigns on the racetrack. Taylor Rice reports...

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Peer perspectives: Beijing 2022

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Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach, the successes...

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Big leagues: Brand and reputation in the biggest sports on earth

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The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

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Big, bold and brave approach for Canadian team rebrand

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In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good, even whe...

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Atlanta Hawks uses immersive experience to promote sponsorships

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Maybe 3D technology and interactive screens are not the first things that come to mind when talking about sports campaigns. However for the Atlanta Hawks it’s apparent that the team’s branding is transitioning from a static, p...

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K-pop-inspired Olympics

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When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the broadcast o...

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Sun, snow and sliding in Olympic team branding

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Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to retain it....

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@transformsays

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