Brand development, or the promise to deliver a quality product over time to the consumer, is the cornerstone of any business. A select few corporations, such as Apple, McDonalds and Nike have developed their brand to...
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HSBC announces new sound identity
Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ become...
An audio brand for Alpine energy
In the northernmost point of Italy, close to its borders with Austria and Switzerland, lies South Tyrol. Harnessing a mixture of Italian and Germanic cultural heritage, the province is situated entirely in the Alps, l...