• Transform magazine
  • October 23, 2018

Top

Articles

Islay distiller embraces heritage in new branding

Bunnahabhain - helmsman OLD vs NEW.jpg

The small island of Islay off the west coast of Scotland’s 239 square miles are home to eight distilleries. One of Scotland’s five prominent whisky making regions, Islay often produces peaty, smoky whiskies unchanged by the ag...

Read More

Place branding: Edinburgh

Edinburgh-Science-Tech-Medical (2).jpg

Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...

Read More

The value of heritage

CPB-Chivas-Icon-Bottle-Box-A5-700x325.jpg

Chivas Regal The Icon, draws on the heritage of Chivas Regal, the world’s first luxury Scotch Whisky brand. The Icon’s concept and design elements were created by Coley Porter Bell, the strategic branding agency who have helped to develop th...

Read More