• Transform magazine
  • March 23, 2018



Place branding: Edinburgh

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Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...

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The value of heritage


Chivas Regal The Icon, draws on the heritage of Chivas Regal, the world’s first luxury Scotch Whisky brand. The Icon’s concept and design elements were created by Coley Porter Bell, the strategic branding agency who have helped to develop...

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