Gourmend Foods The focus placed by food brands on...
Articles
Timeline: Nasa's manned missions
The history of Nasa’s manned space missions has been one of the defining stories of exploration since the dawn of human flight. How have those missions been developed and how has design helped propel them from action...
Constructing a building firm's brand
Companies in B2B industries have, in decades past, retained tired brands designed largely for a business audience. These have become outdated as digital communications has developed, meaning further touchpoints are re...
Five minutes with Tino Schaedler
Tino Schaedler is chief design officer at Optimist, with experience with clients such as Google, Nike and Disney. He discusses branding and digital campaigns, and the importance of VR and immersive experiences in the...
Five Minutes With Mike Sharpe
Found Studio creative director and founder Mike Sharpe believes in the power of visual storytelling. Here he talks about the principles of storytelling and the advantages of film for brand development...
On the atoll
A new resort in the Maldives needed to attract an audience with a different approach to luxury. The Gürallar Group worked with Landor to create the Joali brand, bringing to life a brand persona that enticed, exci...
Five minutes with Travis Stratford
Managing partner and co-founder at integrated brand agency Case, Travis Stratford has a portfolio in user-centric brand experiences for beauty, lifestyle and wellness brands. He discusses design and storytelling for s...
Best country brands are positive and welcoming, report says
By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....
Five Minutes With Leo Leone
Chief creative officer at New York-based Barbarian, Leo Leone is an expert in creative storytelling and its relationship with technology. He discusses stories and creativity in today’s brands, and the importance of em...
Dairylea rebrand develops company’s daring identity
Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of na...