• Transform magazine
  • July 16, 2018

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Articles

Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradigm...

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Place branding: Tatarstan

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Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The forest, mountains an...

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A multifaceted identity

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The rebranding of a conglomerate with wide-reaching and diverse business can be a difficult challenge. The brand team may seek to identify a pattern of core values running throughout...

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Sustainable Futures: Rusal

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Aluminium is an extraordinarily recyclable metal. For Rusal, the company that mines the most aluminium in the world, sustainability is likewise a major priority. It focuses its efforts on local communities in its areas of oper...

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Russian flight

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Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier in Russia, is ‘...

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@transformsays

Kiev-based design agency Banda and the Cabinet of Ministers of Ukraine (@Kabmin_UA_r) have developed a new place br… https://t.co/E7XnKw96o7
It's been announced that John Lewis Partnership plc will change the names of its businesses @johnlewisretail and… https://t.co/0WGLnHkefy
Gary Wheat, MD of brand consultancy @legal_brands speaks about the new logo of @WilberforceCh at the Transform Conf… https://t.co/O9jF0JyFYN