• Transform magazine
  • March 23, 2018



Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradig...

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Place branding: Tatarstan

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Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The forest, mountain...

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A multifaceted identity

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The rebranding of a conglomerate with wide-reaching and diverse business can be a difficult challenge. The brand team may seek to identify a pattern of core values running throug...

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Sustainable Futures: Rusal

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Aluminium is an extraordinarily recyclable metal. For Rusal, the company that mines the most aluminium in the world, sustainability is likewise a major priority. It focuses its efforts on local communities in its areas of ope...

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Russian flight

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Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier in Russia,...

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