• Transform magazine
  • January 19, 2018

Top

Articles

Embracing the Avant Garde in Russia Tourism brand

Russia brand 4.jpg

A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradig...

Read More

Place branding: Tatarstan

3.jpg (1)

Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The forest, mountain...

Read More

A multifaceted identity

Tashir 3.jpg

The rebranding of a conglomerate with wide-reaching and diverse business can be a difficult challenge. The brand team may seek to identify a pattern of core values running throug...

Read More

Sustainable Futures: Rusal

innovative RA-potrooms_Khaz.jpg

Aluminium is an extraordinarily recyclable metal. For Rusal, the company that mines the most aluminium in the world, sustainability is likewise a major priority. It focuses its efforts on local communities in its areas of ope...

Read More

Russian flight

Transaero crew.jpg

Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier in Russia,...

Read More

@transformsays

The type writer: @bruno_maag explores the challenges of localising a brand’s typeface to non-Latin scripts:… https://t.co/PiLRhx11sv
In three weeks, the #WinterOlympics2018 begin. However, due to recent doping scandals, Russia's #PyeongChang deleg… https://t.co/NAv2CGe0mp
Transform magazine has announced the shortlist for its ninth annual Transform Awards Europe, celebrating the best b… https://t.co/p7cubEj8H5