• Transform magazine
  • August 23, 2017

Top

Articles

Spotlight on Konica Minolta

WH_Interior 2 + WH graphic_CMYK.jpg

The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into changing the...

Read More

Breath of fresh air in healthcare repositioning

Breathing-Science-is-Life-1.jpg

In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mountains,...

Read More

New brand position for Madame Tussauds

MT 3.jpg

For tourists and residents alike, London is a hotbed of attractions. Its multiple museums, galleries and spectacles make a weekend of entertainment easy; good public transport links ease the burden of navigating between desti...

Read More

Stamp of approval as Pitney Bowes rebrands

Pitney_Bowes_logo_2015.jpg

In November 1920, the U.S. Congress officially approved post featuring mechanised stamps, thus affirming the transformation of American postal solutions. Pitney Bowes, thus born from the decision, began life as the purveyors of franking an...

Read More

Stark storytelling informs The Children’s Society’s new strategy

9-TCS-POP-UP-700x308.jpg

The charity sector is one that has felt the burden of the recession and has taken active steps to rebound from the downturn. However, in the years since 2008, the third sector has only become more competitive as more charities are competin...

Read More

Transform Asia Pacific Conference to take place 19 November

trans-conf-final-700x584.jpg

In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Ho...

Read More

Transform Awards Europe open for entries

trans-awards_euro_long-700x256.jpg

After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on to win f...

Read More

Levi’s new positioning to revive brand’s cultural relevance

levis1.jpg

Levi’s has launched a $96m global campaign to reinvigorate its brand and combat what has been dubbed ‘the Jeremy Clarkson effect.’ The campaign will use print advertisements, real-life customer stories, and a global TV and cinema spots to...

Read More

@transformsays

Global #wine company Treasury Wine Estate launches new #brand targeted at Millennial audience: @TWE_Globalhttps://t.co/yZnqIEOZhZ
UK sausage producer @eatpowters showcases successful product #rebrand: https://t.co/CxXdHjFNW1 https://t.co/siY2K9pAfp
Read about @LPK's new #monogram and brand design for @CincyBallet in yesterday's #TransformTuesday:… https://t.co/dKQPgeBGrO