Typeface is ubiquitous, an integral component of every brand. Where a brand image communicates the theme of a company, lending a visual identity to its products, it is typeface that determines the brand’s sophisticati...
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A softer diamond
Heritage auto brand, Renault, turned to its internal Corporate Design Department for a more emotive new visual identity. Renault now operates in 128 different countries, but its new tagline, ‘Passion for Life’, will appear in Engl...