• Transform magazine
  • April 24, 2019

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Articles

Turner Ignite Studios launches new brand identity

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In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more important...

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Leatherman retools its logo

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For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand continuit...

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#TransformTuesday: 30 January

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Uber Vietnam debuts bold new apparel for uberMOTO drivers

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The Uber icon pasted on the windshields of cars around the world has helped customers identify their ride-sharing drivers since Uber debuted in 2009. However, with the introduction of Uber’s Vietnamese motorbike taxi service,...

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Atlantic Media Strategies rebrands as Atlantic 57

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The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857 (an inspira...

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North American branding work to be recognised

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As a region, North America has a diverse branding industry. Its strong history in advertising makes the US a world leader in creative, yet the nation is still undergoing an evolution in terms of integrating strategy into this work. However...

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Transform Awards Europe open for entries

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After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on to win f...

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