It’s a time when the UK’s House of Commons needs to communicate its work in a better way, as the house’s difficulty to find common ground on Brexit generated criticism of representative democracy....
Articles
BSA’s rebrand gives stammerers a voice
Stammering - or stuttering - is a relatively common speech problem characterised by unintentional repetitions and extensions of sounds, syllables, and silent pauses. It currently concerns about 700.000 people in the U...
Mitsubishi subsidiary rebrands in pursuit of the impossible
Mitsubishi Tanabe Pharma America (MTPA) commits to helping people with ALS every day. Following the launch of its groundbreaking ALS treatment, the company wanted to build a stronger corporate culture to create trust...
Turner Ignite Studios launches new brand identity
In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more im...
Leatherman retools its logo
For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand c...
#TransformTuesday: 30 January
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
Uber Vietnam debuts bold new apparel for uberMOTO drivers
The Uber icon pasted on the windshields of cars around the world has helped customers identify their ride-sharing drivers since Uber debuted in 2009. However, with the introduction of Uber’s Vietnamese motorbike taxi...
Atlantic Media Strategies rebrands as Atlantic 57
The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857...
North American branding work to be recognised
As a region, North America has a diverse branding industry. Its strong history in advertising makes the US a world leader in creative, yet the nation is still undergoing an evolution in terms of integrating strategy into this work....
Transform Awards Europe open for entries
After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on...