Bauer Radio worked with Thinkfarm to launch a new station in an unchallenged category. Now, Scala Radio is making classical music relevant to modern life, and winning Transform Awards in the process...
Articles
Belgian alt radio station Studio Brussel relaunches as multimedia platform
As consumer engagement with brands has increased, so have consumer expectations. Brands are now expected to represent more than just a simple product or service, and are now often aligned with a specific identity or l...
Opinion: Should brands be rethinking radio?
Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using ra...
Creating a universal brand for Radio 4's Desert Island Discs
The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presente...
Radio rebrand connects with local communities
“These are brands with deep connections to their local communities and real day-to-day relevance in people’s lives. People rely on their local radio stations for far more than just entertainment, news, travel, sport and great music...
Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”
Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which ru...