• Transform magazine
  • July 16, 2018

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Articles

Opinion: Should brands be rethinking radio?

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Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using radio...

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Creating a universal brand for Radio 4's Desert Island Discs

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The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presenter Roy Plo...

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Radio rebrand connects with local communities

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“These are brands with deep connections to their local communities and real day-to-day relevance in people’s lives. People rely on their local radio stations for far more than just entertainment, news, travel, sport and great music. The stat...

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Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”

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Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which runs a numbe...

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