Reinventing its brand for a broader business remit, international expansion and digital-readiness, Hollis introduced an adaptable, illustrative and very orange rebrand...
Articles
Opinion: How branding breathed new life into a forgotten London icon
How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of br...
'Proptech' platform Settled rebrands real estate transactions
Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sect...
Leisure and shopping centres escape outdated branding
With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....
Estate agent Yopa rebrands for modern property market
Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differenti...
'Everything is experience' in Land Securities Group rebrand
Owning over 2,400,000 m2 of property across the UK, including central London retail space One New Change, Tottenham Court Road’s Dominion Theatre and the Easton Park estate in Great Dunmow, Essex, the corporation prev...
Renovating the exterior facade
After 35 years of the same brand identity, real estate brand Andrews Property Group has renovated its platform and visual identity. Developed by global brand strategy firm Siegel+Gale, the rebrand reframes Andrews’ ‘r...
Black market: Online brand protection
Counterfeit sites and goods are proliferating across several sectors. How can brands protect themselves online from fraudsters, cheats and copycats? Brittany Golob investigates...
Australian property brand reflects personal design style
When a company specialises in design, the brand of the business has the opportunity to reflect its own unique design aesthetic. Melbourne property developers, Neometro, created a new identity for itself, and its latest residential...
Police and partners protect IP and online brand security
The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associ...