• Transform magazine
  • November 19, 2017

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Articles

'Proptech' platform Settled rebrands real estate transactions

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Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sector drive...

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Leisure and shopping centres escape outdated branding

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With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....

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Estate agent Yopa rebrands for modern property market

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Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differentiator is...

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'Everything is experience' in Land Securities Group rebrand

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Owning over 2,400,000 m2 of property across the UK, including central London retail space One New Change, Tottenham Court Road’s Dominion Theatre and the Easton Park estate in Great Dunmow, Essex, the corporation previously k...

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Renovating the exterior facade

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After 35 years of the same brand identity, real estate brand Andrews Property Group has renovated its platform and visual identity. Developed by global brand strategy firm Siegel+Gale, the rebrand reframes Andrews’ ‘refreshin...

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Black market: Online brand protection

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Counterfeit sites and goods are proliferating across several sectors. How can brands protect themselves online from fraudsters, cheats and copycats? Brittany Golob investigates...

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Australian property brand reflects personal design style

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When a company specialises in design, the brand of the business has the opportunity to reflect its own unique design aesthetic. Melbourne property developers, Neometro, created a new identity for itself, and its latest residential property...

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Police and partners protect IP and online brand security

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The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associations i...

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Evolution in east London as Canary Wharf Group rebrands

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“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary Wharf t...

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@transformsays

Magic: the Gathering (@wizards_magic) is no longer a single brand, but a family of digital and physical games. Its… https://t.co/N6a5htKZN0
Creative design agency @pearlfisherlive unveils dynamic and vibrant identity for UK homelessness charity… https://t.co/zzhLKmVrSU
RT @Cafedirect: We're so pleased our #rebrand has been featured in Transform Magazine @TransformSays #rebranding https://t.co/vZLpN6QH9m