Surf and lifestyle brand Maui and Sons has employed a brand strategy and design positioning that has allowed it to thrive in a fickle market for three decades. Jeremy Owen reports on the Californian cultural icon...
Articles
Profile: Smiley World
From emojis to music deals and lifestyle brands to digital signage, the Smiley is both a product and a brand logo. Jeremy Owen speaks with the brand managers behind Smiley World...
Brand profile: Lego
For Lego, being named most powerful brand in the world is an honour that has been decades in the making. Its intangible assets, relaxed approach to brand and newfound corporate leadership potency aver that everything...
Two’s company: Jim Prior on running brand agencies
It’s been nearly a year since Jim Prior added the stewardship of Lambie Nairn to his existing role as CEO of the Partners. He and Andrew Thomas discuss the challenges of running not just one but two global brand agenc...
Raising the black flag: Carre Noir’s CEO interviewed
This year Christophe Fillatre celebrates his tenth anniversary at Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency....
Plain sailing at Lippincott
In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise....