• Transform magazine
  • May 26, 2019

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Articles

Tourism Fiji values happiness over wealth in new place brand

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In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year survey;...

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Budapest goes glam with Ellie Goulding

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Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to Me,’ the...

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Place branding communicates about culture, economy and character

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A recent series of place branding and rebranding announcements illustrates the crucial role place branding plays in communicating new messages about a place to a regional, national or international market....

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Azerbaijan tourism board sets sights on doubling visitors in five years

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For many countries, tourism is an essential industry, driving economies and supplying revenue and jobs for thousands of its inhabitants. Azerbaijan, which was formerly a part of the enormous Soviet Union, has recently begun t...

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Place branding: Danzhai, China

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Danzhai, China was once one of the most poverty-stricken regions in the country. Now, with a place brand and tourism push spearheaded by the Wanda Group and Ogilvy China, the area is a poster child for the power of internal t...

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Putting Tasmania's West Coast on the map

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Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a land fu...

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Amsterdam in over its head with tourism

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Over the past few years, the number of tourists visiting Netherlands’ picturesque capital, Amsterdam, has dramatically increased, with the city expecting over 18m visitors this year, a number that is believed to reach 30m in...

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California dreamin' drives place brand transformation

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The unique history of California has always inspired dreamers. There are sub-genres of literature and film dedicated to the California dream and to the dream of what California could be. In reality, the dreams that get portra...

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Place, diplomacy and perception at upcoming City Nation Place conference

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Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations as to e...

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Around the world in three place brands

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This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...

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