• Transform magazine
  • November 25, 2017

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Articles

Place branding: Costa Rica

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A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

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A place of one's own

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Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...

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Singapore launches passionate place brand identity

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Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by the Japane...

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Transform Awards: Yas Island

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Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

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Refreshing a legend, behind the scenes of Wimbledon's brand

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Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 weeks prior...

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Place branding: Denmark

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Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and positivity. Amy Sandys reports on its cultural and arts heritage...

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Building a dynamic identity for the Great Exhibition of the North

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As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the city’s no...

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Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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Place branding: Tatarstan

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Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The forest, mountain...

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Answers on a postcard

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‘Lithuania is grand city skylines.’ So reads the first line of global publication, Lonely Planet’s, introduction to the Baltic state. Situated in northern Europe, Lithuania has Latvia to its north, and Poland and Belarus to i...

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@transformsays

Design agency @grapheine has launched a new place brand for #Annecy. Located in Auvergne-Rhône-Alpes, France, the… https://t.co/n2ZMmuDsZI
It’s also Black Friday in the employer brand and talent attraction world. 25% discount on ticket price today. Full… https://t.co/e7aB96Oj17
A @BrandFinance study estimates the brand value of the British #monarchy to be ~£67.5bn. Will the royals help 'Bran… https://t.co/LPG7MBCSMI