• Transform magazine
  • April 20, 2018

Top

Articles

Spotlight on King's Cross and Union Square

34-Landmarks-Station.jpg

Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum...

Read More

Embracing the Avant Garde in Russia Tourism brand

Russia brand 4.jpg

A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradig...

Read More

Place branding: Edinburgh

Edinburgh-Science-Tech-Medical (2).jpg

Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...

Read More

Place branding: perception and reality

inside.jpg

Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation...

Read More

Place branding: Costa Rica

1.jpg (2)

A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

Read More

A place of one's own

British Columbia Aboregional - Twitter.png

Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...

Read More

Singapore launches passionate place brand identity

Singapore 4.jpg

Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by the Japane...

Read More

Transform Awards: Yas Island

010_Yas_Visitors Centre Day.jpg

Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

Read More

Refreshing a legend, behind the scenes of Wimbledon's brand

SPA0016_6_Social_Posts_Facebook_MAY-JUN.jpg

Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 weeks prior...

Read More

Place branding: Denmark

denmark.jpg

Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and positivity. Amy Sandys reports on its cultural and arts heritage...

Read More

Page 1 of 3

@transformsays

RT @_EmployerBrand: Welcome to the third annual Employer Brand Management Awards! We can’t wait to get going and award the best in employer…
Janet Hull, @The_IPA 's director of marketing, and Neil Henderson, CEO and owner of @StLukesLondon, talk to Transfo… https://t.co/XBlXa6LiCC
RT @we_are_endpoint: @kimptoncreative @TransformSays Thanks @kimptoncreative. Very thought-provoking and really interesting it was. We can'…