• Transform magazine
  • January 19, 2018

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Articles

Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradig...

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Place branding: Edinburgh

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Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...

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Regional brands damaged by Catalan referendum, says report

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While 2017 is over, its many tumultuous events remain fresh in the mind. From disasters to scientific breakthroughs to a move towards global gender equality, perhaps one of the most reported-on events was another referendum....

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Place branding: perception and reality

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Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation...

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Place branding: Costa Rica

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A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

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A place of one's own

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Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...

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Lantern creates destination brand for resilient Newington Estate

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Situated on the easternmost tip of the UK, the suburb of Newington, Ramsgate, in the parliamentary district of Thanet, is not perhaps the first location immediately associated with a modern, forward-facing marketing strategy....

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Singapore launches passionate place brand identity

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Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by the Japane...

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Transform Awards: Yas Island

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Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

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Refreshing a legend, behind the scenes of Wimbledon's brand

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Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 weeks prior...

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The type writer: @bruno_maag explores the challenges of localising a brand’s typeface to non-Latin scripts:… https://t.co/PiLRhx11sv
In three weeks, the #WinterOlympics2018 begin. However, due to recent doping scandals, Russia's #PyeongChang deleg… https://t.co/NAv2CGe0mp
Transform magazine has announced the shortlist for its ninth annual Transform Awards Europe, celebrating the best b… https://t.co/p7cubEj8H5