• Transform magazine
  • October 16, 2019

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Articles

ZTE’s brand catches up with its global reach

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ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations. The company has also come up...

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China’s leading smartphone brand adapts to Indian market

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Xiaomi, the Chinese smartphone startup that has rapidly become China’s most popular smartphone brand, recently made its entry into the Indian market with the Mi 3 model. The company, which is often accused of borrowing visual aspects from...

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