Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...
Articles
Boots breaks free from 170 year-old brand
Designed by brand agency Coley Porter Bell, major British drugstore chain Boots’ new identity is bold and vibrant, an invitation to leave the past behind and challenge the rise of online players. With a new logo and a...
Pharmaceutical brand makes first change in 40 years
Hikma Pharmaceuticals the multinational generic pharmaceutical company has revealed its rebrand and new slogan, ‘Better Health. Within Reach. Every day,’ as well as a new logo and visual identity. The rebrand, led by...
Opinion: How can we redress the balance in membership organisation branding?
"By handing over their heart and their passion, trade bodies and membership associations are also handing over their voice and their soul," says Max du Bois. How can they avoid these pitfalls?...
Shifting brand architecture
Chemicals and pharmaceutical company, Merck, is repositioning itself as a global science and technology company. It has also simplified its brand architecture, outsid...
Pearlfisher rises to the challenge
Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader. This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended...