• Transform magazine
  • July 16, 2018

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Articles

Pharmaceutical brand makes first change in 40 years

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Hikma Pharmaceuticals the multinational generic pharmaceutical company has revealed its rebrand and new slogan, ‘Better Health. Within Reach. Every day,’ as well as a new logo and visual identity. The rebrand, led by brand and...

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Opinion: How can we redress the balance in membership organisation branding?

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"By handing over their heart and their passion, trade bodies and membership associations are also handing over their voice and their soul," says Max du Bois. How can they avoid these pitfalls?...

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Shifting brand architecture

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Chemicals and pharmaceutical company, Merck, is repositioning itself as a global science and technology company. It has also simplified its brand architecture, outside of the US and...

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Pearlfisher rises to the challenge

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Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader. This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended to keep th...

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@transformsays

Kiev-based design agency Banda and the Cabinet of Ministers of Ukraine (@Kabmin_UA_r) have developed a new place br… https://t.co/E7XnKw96o7
It's been announced that John Lewis Partnership plc will change the names of its businesses @johnlewisretail and… https://t.co/0WGLnHkefy
Gary Wheat, MD of brand consultancy @legal_brands speaks about the new logo of @WilberforceCh at the Transform Conf… https://t.co/O9jF0JyFYN