• Transform magazine
  • February 20, 2018

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Articles

Dipping into a new brand

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Call it a chickpea, call it a garbanzo bean, call it gram; whatever it's called, when pureed and mixed with olive oil, tahini, lemon juice and garlic salt it becomes hummus. And synonymous with hummus in many markets is Sabra...

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#TransformTuesday: 13 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Food and drink rebrands: Corporate, consumer and coffee

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From Oregon to the Ukraine, food and drink companies are updating their brands. For some, it's a matter of growth and relevance, for others its a reflection of their values writ large...

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Pair of Scottish Roberts inspire luxe single malt branding

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Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a world domi...

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Diet Coke targets the Millennial market

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Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed at moder...

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Plain packaging could impact FMCG brand industry, says Brand Finance report

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The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK and Irel...

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Spotlight on Foster's Freeze

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With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

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Alcoholic soda introduces new brand flavour

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Crooked’s new brand is helping to innovate the alcohol sector by presenting a distinct feature of its new drinks. Global Brands has launched a new range of alcoholic sodas crafte...

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It's a woman's world

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Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany Golob discuss...

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A single malt double act

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Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both ends of th...

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