• Transform magazine
  • June 20, 2019

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Articles

The Balvenie Stories range uses digital experience and storytelling to build brand

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Whisky brands have experienced a resurgence of popularity of late, with increased interest around the world and in emerging markets for the spirit, particularly in Asia. However, one of the key elements of the quality whisky...

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Heineken’s new packaging carries confidence in shades of green

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In a partnership with creative studio VBAT, Heineken has launched a new range of cans bringing renewed self-confidence to the table. As part of a global rollout planned for the f...

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Storytelling and sustainability emphasised in craft cider rebrand

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Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the world, cider i...

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Organic ingredients inspire new packaging design for tea brand

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A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....

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Cowan partners with Jack's to deliver 90 new packaging designs

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Gaining a foothold in an established industry is almost always difficult, but with the backing of both its parent brand’s experience and its design agency’s palette, the UK’s new supermarket offer Jack’s appears ready to take...

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Mega Marshmallows blends fun and fluffiness together in fresh brand

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Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing the word ‘m...

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Brands search for sustainable packaging solutions

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Pro Carton put together a list of the most ‘environmentally-friendly’ brands of 2018, showing different solutions for sustainable packaging. Brands and businesses are moving towa...

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Fun-filled design meets FMCG strategy in Livia's rebrand

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Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia's rebrand...

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Molson portfolio draws on heritage, visual equity in rebrand

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Branding Canadian national icons can be so straightforward as to lead to cliché. The country’s simple, iconic maple leaf flag allows its companies to tap into that brand equity with ease. Yet, everything from its sports teams...

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Crafting a brewing icon

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For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand in the...

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