• Transform magazine
  • July 18, 2018

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Articles

Opinion: How can companies build a more authentic employer brand with employee stories?

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PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

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Opinion: A 360-degree approach to advocacy is needed

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Once perceived as a bit slow and ‘old school,’ European and international associations have transformed over recent years into effective advocacy and lobbying tools for its members. Advocacy is key. Not only externally – but a...

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Opinion: The art of FMCG brand architecture

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Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using design to ens...

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Opinion: What impact do acquisitions have on brand architecture?

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The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a company's exi...

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Opinion: What's on the inside matters too

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Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...

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Insights: The power of the brand logo

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In an era in which audiences shift, channels proliferate, and expectations evolve faster than ever before, what does it take to maintain the iconic status of a brand? Brands and logo...

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Opinion: The race is on in the sports nutrition sector

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Brands succeed in the competitive sports nutrition sector by emulating the same positive ideals as their customers. Yet, says Pete Hayes, there’s a lot to be done before brands recognise that relevance and clarity will reach c...

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Insights: Evolution isn’t news

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Weber Shandwick is one of those shortlisted for the awards We are currently witn...

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Insights: Moving markets and perceptions

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. TP ICAP is one of those shortlisted for the awards Creating a new brand isn't so...

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Insights: Managing tech-driven brands in the tech-driven era

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At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency Frank, Bright & Abel is one of those shortlisted for the awards...

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Brand experience: Creating a place for English language students to broaden their educational experience saw… https://t.co/iHqsqOe4B2
Opinion: How can companies build a more authentic employer brand with employee stories? Alon Laniado and David Rive… https://t.co/siUiZnxLBg