• Transform magazine
  • November 14, 2018

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Articles

Five minutes with Glenn Manoff

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Trustpilot, the online platform that publishes reviews for online businesses, has undergone a brand makeover to celebrate its 11th year of establishment. Glenn Manoff, senior vice president of brand and communications at Trust...

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Automotive site motoring.co.uk rebrands as Regit

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In 2015, an estimated 31 million people across the UK owned a car – a rise of 10 million since 1995. And, as the market expands, the means to buy and sell vehicles has shifted exponentially. Gone are the days of car dealer car...

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Power of (BBC) Three

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A bold move in February 2016 saw BBC Three become the first major online-only channel. While this move signalled a rebrand, the channel has once again made changes to its visual identity. Now BBC Three hopes its refreshed bran...

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Brands find love online

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One way of gauging public sentiment towards a brand is to measure interaction with it on social media. A list compiled by social analytics platform, NetBase, shows the UK’s best-love...

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Black market: Online brand protection

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Counterfeit sites and goods are proliferating across several sectors. How can brands protect themselves online from fraudsters, cheats and copycats? Brittany Golob investigates...

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New brands for Ocado’s non-grocery digital stores

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Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both created in...

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Industry creates web portal brand

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The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry. Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It has the adva...

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