• Transform magazine
  • December 11, 2018

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Articles

Excellence in rebranding and brand strategy at 2018 Transform Awards North America

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Every year at the Transform Awards North America there are standout, inventive, creative brand development projects that showcase the best of brand. There are inevitably a few standout rebrands that turn heads and set the benc...

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Design-led medical clinic changes diagnostic approach

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In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centuries, and...

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Brand experience: Diageo

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Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquake. Britta...

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New England museum unveils bright, modern brand

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North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a world supe...

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Big, bold and brave approach for Canadian team rebrand

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In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good, even whe...

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Target introduces new portfolio of clothing sub-brands

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For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....

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Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespoke pa...

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Transform Awards 2018 to celebrate North America's best in brand

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A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. The ‘Grand...

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Mr Cooper greets the home lending sector

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It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Working with Phenomen...

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Opinion: Can brands disrupt disruption?

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From this year’s Transform Awards North America, Matt Walsh from Salt Branding discusses the impact disruption has on brands and customer behaviour Few words in business are loaded w...

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