• Transform magazine
  • September 25, 2017

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Articles

Green houses for Sapphire distillery

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From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impact. Hass...

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Remarkable rebrands recognised at Transform Awards North America

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It was another standout year for rebranding and brand development in North America. Amid a changing industry, the ever-increasing needs of clients and an increasing amount of brand touchpoints and communications methods, the...

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Transform Awards North America shortlist announced

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The Transform Awards North America 2016 shortlist has been revealed, and with an assortment of innovative campaigns up for nomination, there's no question of creative quality in the region....

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Transforming brands to be honoured by North America awards

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Branding and brand development in North America is consistently compelling. The vast audiences, languages and types of businesses make for a diverse and distinguished branding and marketing industry....

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Spotlight on MEC

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Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change. Emily Andrews reports on the newly-minted MEC...

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Nation branding: Jamaica

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With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neither a pere...

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New York City: Apples and oranges

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New York City – the place where so many want to go – to work, to study or just to visit. The legend of the Big Apple has been etched into international perceptions via a multitude of stories, movies and songs. As a result, to...

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Spotlight on Meals on Wheels

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American charity Meals on Wheels found it was perceived as too successful and had poor penetration into Millennial audiences. It sought to reinvigorate its brand and drive change across the organisation. Emily Andrews reports...

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Spotlight on Pizza Hut

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Pizza Hut was losing traction with Millennials, so it not only revamped its visual identity, but redefined its approach to pizza, flavour and communications. Brittany Golob talks taste, heritage and the power of now with Pizz...

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Spotlight on MLS

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Branding in football, when done right, can revolutionise a team or league for the better. Brittany Golob examines the Major League Soccer and Everton rebrands The life and times...

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@transformsays

Hospitality brand experts take centre stage at tomorrow's @ExCeLLondon Restaurant and Bar Design Show 2017:… https://t.co/ihkEpS9RV8
Flagship @BBCRadio4 programme #DesertIslandDiscs launches #rebrand based on watercolours: https://t.co/JmqcK1ublL https://t.co/eHpVwylskQ
Creative agency @D8_uk updates visual #identity for @BBCRadio4's flagship programme, Desert Island Discs:… https://t.co/1ltwpOhzfk