• Transform magazine
  • December 11, 2017

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Articles

Treasury Wine Estates launches Millennial-focused brand

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Treasury Wine Estates (TWE) has launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great importance to ex...

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Peer perspectives: IndiaTimes

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With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times of India...

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Millennial brands unite

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In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

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The paradox of the millennial brand

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The word ‘millennials’ is one that is often bandied about too readily among marketers, but grouping such a wide and diverse group of people under one term can be problematic. An...

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Don't forget, tomorrow is #TransformTuesday! Send recent #rebrand projects to asandys@transformmagazine.net to be f… https://t.co/GpiqDxFerQ
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RT @Steve_EY: Looking forward to sharing my thoughts around engaging #GenZ at tomorrow's #EmployerBrand Management conference @TransformSays