• Transform magazine
  • October 19, 2017

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Articles

Timeline: Walmart and Asda

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One of Walmart’s acquisitions, the UK’s Asda carries on under its own banner, 18 years after joining the Walmart family. Both brands grew from humble origins, but how have they evolved – together and apart – over the years?...

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Peer perspectives: Ahold Delhaize

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In July 2016, the $29bn merger of Ahold and Delhaize was signalled by the introduction of a new visual and corporate identity by FutureBrand. David Martin, Food retail and grocery sector brand expert and co-founder of M World...

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One strong future

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Dutch-owned supermarket group, Ahold was established in 1887; Belgian-owned supermarket group, Delhaize, in 1867. Back in June 2015, the companies announced the intention to merge....

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M&A branding

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In terms of mergers and acquisitions, 2015 was a huge year, and, with the HIS and Markit merger and Shell’s £40bn acquisition of BG Group, 2016 looks likely to follow suit. Howev...

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The heart of the matter in Southwest Airlines rebrand

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The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it seems as...

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The Dixons Carphone brand communicates unity

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Back in May, Dixons Retail and Carphone Warehouserevealed their plans to merge. The hotly anticipated new identity, designed by ad agency AMVBBDO, has now been revealed. The new partnership is intended to facilitate the ‘internet of things...

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When two brands merge

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A merger is often the catalyst for a new brand positioning. In the case of the Dixons Retail and Carphone Warehouse merger, it is a case of two quite different retailers coming together with shared goals, but with very separate brands.A dr...

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@transformsays

Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi