• Transform magazine
  • June 19, 2019

Top

Articles

Opinion: Employer branding in the gulf region

johnny t (1).jpg

With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saudis are e...

Read More

Insights: Permanency through change

PHOTO.jpg

The Transform Awards MENA celebrated the best in rebranding and brand development across the region. Tonic International was an award winner this year The way we perceive brands...

Read More

Winners announced at 2019 Transform Awards MENA

072ba21c-2f08-45fc-a239-fec3ea85deea.jpg

For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy and have...

Read More

Shortlist announced for 2019 Transform Awards MENA

tmena.jpg

For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy and have...

Read More

Brand experience: Oman Arab Bank

-OAB B.jpg

For one of Oman’s biggest brands, Oman Arab Bank, a better in-branch experience became the centrepiece of a brand repositioning strategy that encouraged a more personal relationship between the bank and its customers. Melina...

Read More

Transform Awards MENA to celebrate best in brand, enter now

tmena.jpg

In May 2018, the coveted ‘Grand prix’ award for excellence in rebranding and brand development went to property developer Meraas for its work with Wolff Olins. Not only was the branding visually exciting and unique in the sec...

Read More

Insights: Sound, a brand experience superglue

Roscoe Williams.png

At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Massive music is one of this year's sponsors There is something exciting going on...

Read More

Insights: Creating legacy matters

Lene Nielson.png

At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Greenspace is one of this year's winners Short-term thinking has two major evoluti...

Read More

Brands make a big impact at 2018 Transform Awards MENA

Screen Shot 2018-04-13 at 16.50.01.png

The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of brandin...

Read More

Transform Awards MENA shortlist celebrates best in brand

18558906_1899010080353957_685270769363554881_o.jpg

The Transform Awards MENA 2018 unveils its most diverse shortlist ever. Over the past five years, the branding industry in the Middle East and north Africa has reached every sector and industry, allowing heritage brands, star...

Read More

Page 1 of 3