• Transform magazine
  • October 21, 2017

Top

Articles

Work and wear

westjet-tac(c).jpg

When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

Read More

Fifth year of celebrating brand excellence, for Transform Awards MENA

transform.jpg

Five years ago, the branding industry in the Middle East and North Africa was still finding its feet. There was some quality work, but companies were only beginning to recognise the value of a strong brand and brand strategy....

Read More

Transform Awards: Yas Island

010_Yas_Visitors Centre Day.jpg

Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

Read More

Transform Awards MENA 2017 winners announced

Smaller TransMENA 2017.jpg

Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and budding re...

Read More

Transform Awards MENA open for entries

unspecified.jpeg

This year's premier brand and rebrand projects are set to return to Dubai for the May 2017 Transform Awards MENA. With the shortlist now open for entries, brand agencies, organisations and companies can showcase excellence in...

Read More

Endpoint field guide to the built environment: Dubai Tram

Dubai Tram 02.jpg

The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to best communicate with the tram’s users. Brittany Golo...

Read More

Place branding: Morocco

Mor Summer.jpg

With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and promote Mo...

Read More

Branding, my way

Jawwy brand.jpg

With the Middle East telecommunications market under increasing pressure from saturation, changing population demographics and an always-developing communications landscape, carving a niche in which to make new brands viable...

Read More

Brand in action: DuBox

Brochure_Cover.jpg

Concrete composition Who: DuBox What: In line with a global shift in attitude towards more sustainable building practices, modular design and construction businesses are paving t...

Read More

Gold and great work in MENA

go duabi.jpg

With the winners of this year’s Transform Awards MENA being announced in just over three weeks, Transform magazine caught up with Dee Murphy and Pierre Lategan from Bellwether, last year’s Grand Prix winners to discuss their...

Read More

Page 1 of 2

@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi