• Transform magazine
  • August 15, 2018

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Articles

Insights: Sound, a brand experience superglue

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At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Massive music is one of this year's sponsors There is something exciting going on in t...

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Insights: Creating legacy matters

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At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Greenspace is one of this year's winners Short-term thinking has two major evolutionar...

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Brands make a big impact at 2018 Transform Awards MENA

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The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of branding...

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Transform Awards MENA shortlist celebrates best in brand

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The Transform Awards MENA 2018 unveils its most diverse shortlist ever. Over the past five years, the branding industry in the Middle East and north Africa has reached every sector and industry, allowing heritage brands, start...

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Middle East Brand Summit 2018 programme announced

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Recently, branding in the Middle East has taken on a new purpose. Driven by increased investment, growing expertise and information sharing aided by globalisation, new creative ideas are shaping the Middle East brand environme...

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Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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Fifth year of celebrating brand excellence, for Transform Awards MENA

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Five years ago, the branding industry in the Middle East and North Africa was still finding its feet. There was some quality work, but companies were only beginning to recognise the value of a strong brand and brand strategy....

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Transform Awards: Yas Island

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Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, scient...

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Transform Awards MENA 2017 winners announced

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Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and budding reg...

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Transform Awards MENA open for entries

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This year's premier brand and rebrand projects are set to return to Dubai for the May 2017 Transform Awards MENA. With the shortlist now open for entries, brand agencies, organisations and companies can showcase excellence in...

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