• Transform magazine
  • June 28, 2017

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Transform Awards MENA 2017 winners announced

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Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and budding re...

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Transform Awards MENA open for entries

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This year's premier brand and rebrand projects are set to return to Dubai for the May 2017 Transform Awards MENA. With the shortlist now open for entries, brand agencies, organisations and companies can showcase excellence in...

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Endpoint field guide to the built environment: Dubai Tram

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The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to best communicate with the tram’s users. Brittany Golo...

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Place branding: Morocco

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With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and promote Mo...

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Branding, my way

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With the Middle East telecommunications market under increasing pressure from saturation, changing population demographics and an always-developing communications landscape, carving a niche in which to make new brands viable...

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Brand in action: DuBox

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Concrete composition Who: DuBox What: In line with a global shift in attitude towards more sustainable building practices, modular design and construction businesses are paving t...

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Gold and great work in MENA

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With the winners of this year’s Transform Awards MENA being announced in just over three weeks, Transform magazine caught up with Dee Murphy and Pierre Lategan from Bellwether, last year’s Grand Prix winners to discuss their...

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Smart, social and segmentation: Dubai Lynx, Day 3

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In the Minority Report, Tom Cruise’s character walks through a fictional future city and is recognised at places like the Gap and targeted with a personalised, computerised video advert at the entrance to stores. Despite the...

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Branding awards return to MENA region

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The Transform Awards MENA, for branding work that demonstrates skilful application of strategy during a rebrand or brand development project, will return to Dubai in May 2016. Tr...

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Debating brand in Dubai at Transform’s Middle East Brand Summit

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An event in Dubai provides a unique opportunity for leading professionals in the branding industry to share experiences and insights with their peers. Transform magazine’s second branding awards in Dubai will be preceded by a first class c...

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