• Transform magazine
  • August 22, 2017

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Articles

Creative identity and logo for UKTV Originals programming

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The UK’s largest multichannel broadcaster, UKTV, has consolidated the branding for its UKTV Originals programme offering through the launch of its latest band campaign. In face of competition from other lifestyle- and enterta...

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Peer perspectives: IndiaTimes

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With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times of India...

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Photo finish for sports media rebrand

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Since it was founded in 2007, Bleacher Report has become the go-to site for sports fans and writers. It curates content across sport and news in the UK and US. Its initial brand focused on the initials ‘B’ and ‘R,’ separated...

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Five minutes with Penny Wilson

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In an age where social media output can make or break brand reputation, the ability to personalise digital output is a key brand touchpoint. Penny Wilson, chief marketing officer at Hootsuite, discusses the importance of soci...

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Rewind: MSN Messenger

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MSN Messenger was once the favoured chat programme for teens everywhere. Yet, it fell into disuse when more comprehensive social networks were introduced. Could a shift in brand positioning have saved the brand from obsolesce...

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Where everybody knows your name

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The transformation of pub brands can help create places where people want to be. Clive Woodger, founder of SCG International, analyses the state of pub and alcohol brands in the UK...

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Smart, social and segmentation: Dubai Lynx, Day 3

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In the Minority Report, Tom Cruise’s character walks through a fictional future city and is recognised at places like the Gap and targeted with a personalised, computerised video advert at the entrance to stores. Despite the...

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Facebook plays its cards right

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London-based creative agency, Human After All, was appointed to create decks of business-to-business playing cards for Facebook to deal out its annual marketing statistics. Each...

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Media services brand consolidation

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Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, including Cis...

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Social climbers: Luxury fashion insights

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For luxury brands, social media is less about consumer-oriented marketing than it is about building a brand and engaging audiences in a long- term brand experience. Brittany Golob examines social insights in the luxury sector...

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