Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and...
Articles
Content conformity shows brands are following culture, not changing it
Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or so...
Flipboard’s rebrand serves as a reminder of its mission
In a fast-paced and unpredictable digital age littered with fake news and information overload, it has never been more important for media companies to communicate a clear purpose to their users. By redesigning its vi...
New logo and rebrand for TV series Doctor Who
Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new...
Creating a universal brand for Radio 4's Desert Island Discs
The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presente...
Creative identity and logo for UKTV Originals programming
The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented...
Peer perspectives: IndiaTimes
With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times...
Photo finish for sports media rebrand
Since it was founded in 2007, Bleacher Report has become the go-to site for sports fans and writers. It curates content across sport and news in the UK and US. Its initial brand focused on the initials ‘B’ and ‘R,’ se...
Five minutes with Penny Wilson
In an age where social media output can make or break brand reputation, the ability to personalise digital output is a key brand touchpoint. Penny Wilson, chief marketing officer at Hootsuite, discusses the importance...
Rewind: MSN Messenger
MSN Messenger was once the favoured chat programme for teens everywhere. Yet, it fell into disuse when more comprehensive social networks were introduced. Could a shift in brand positioning have saved the brand from o...