Who: Mastercard and AMP Sound Branding What: The rise of voice assistants has sparked a flood of brands recognising the need for a clearer and deeper audio brand; one...
Articles
Mastercard launches its own sonic brand
Brand development, or the promise to deliver a quality product over time to the consumer, is the cornerstone of any business. A select few corporations, such as Apple, McDonalds and Nike have developed their brand to...
Playing your cards right
One of the world’s most recognisable providers of financial services, Mastercard, has undergone a modern makeover in order to equip it for the digital age. The rebran...