Articles

Brand mascots – like this year's latest casualty, British Gas' Wilbur the penguin – are going the way of the dodo, but that's not entirely a bad thing, says George Roberts. How can brands embrace the masco...

With the upcoming launch of a major infrastructural change, Greater Anglia needed the support of a new brand and communications strategy. Its rebrand introduces a brand character, a range of flexible assets and a clea...

Some brands rely on what has worked in the past, instead of looking to the future. Vince Kerrigan discusses the importance of rebranding for a new generation. Recent...