• Transform magazine
  • February 19, 2018

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Articles

Sun, snow and sliding in Olympic team branding

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Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to retain it....

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Australian cosmetics brand Jurlique launches brand campaign

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The beauty industry is changing. Driven by the proud heritage of skincare brands such as the Body Shop and Neal’s Yard Remedies, as well as increased consumer awareness about the ethics behind beauty products, global brands a...

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#TransformTuesday: 13 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Middle East Brand Summit 2018 programme announced

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Recently, branding in the Middle East has taken on a new purpose. Driven by increased investment, growing expertise and information sharing aided by globalisation, new creative ideas are shaping the Middle East brand environm...

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#TransformTuesday: 6 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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#TransformTuesday: 30 January

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Target introduces new portfolio of clothing sub-brands

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For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....

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Formula for the future

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‘Future-Proof Your Brand’ was launched in July this year during the annual summit of the European Association of Communication Directors. Authors Laurens Hoekstra and Marc Cloosterman have laid out their unique approach to br...

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#TransformTuesday: 23 January

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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WPP brand agency merger named as Superunion

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In September 2017, Transform magazine reported on the surprise merger of five of advertising firm WPP’s leading brand agencies, including Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The supergroup has tod...

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@transformsays

Scotland’s bustling capital @edinburgh has lots to offer students, tourists and arts fans. With a new place brand,… https://t.co/ED2MRQatEY
London-based agency @WeLaunch develops new identity for @Jambobsled, disassociating the team from 1993 film Cool Ru… https://t.co/R34NVb76RZ
New channel Epic Drama, with idents by @weareseventeen, offers emotive stories and quality production to a Central… https://t.co/7kvY1QcmE3