Crafting a brand that engenders a loyal following throughout the years is not a simple matter of data and design, it requires a keen sense of self and the commitment to stay true to that core positioning, whatever the...
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Brand Keys report uncovers insights in customer loyalty
Brand Keys’ latest report shows the top brands and strategies to build customer loyalty and transparency. The best brands ground their identity in customer loyalty, e...
Travel companies rarely inspire trust or loyalty, survey shows
The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options an...
Brands bid customer loyalty goodbye
International brands with net worths of billions don’t hesitate to invest in advertising campaigns with the hope of reaching a wide audience and connecting with it. The market however, is not the same as it used to be...