• Transform magazine
  • April 26, 2019

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Articles

Italian hand gestures inspire new coffee shop in London

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Williams Murray Hamm designs new visual identity for a coffee shop based in London, building on the importance of hand gestures in Italian communication. Based near London Fields...

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Future CX event explores future of engagement

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2019 will be a year of new customer experience trends. An event hosted by digital engagement platform Orlo explores the future of brand communication. Speakers from top brands in...

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British shirtmaker reexamines brand, design and international strategy

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India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its signature...

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Allergen free, but personality packed ice cream brand developed

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Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many were le...

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Name, place and identity in local theatre branding

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It’s a tale of two theatres. It’s the Kiln versus the Tricycle. It’s old versus new. It’s history versus future. It’s broadcast versus dialogue. And it’s not how the story of a rebrand is supposed to be told....

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Opinion: How branding breathed new life into a forgotten London icon

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How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of branding a...

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Five minutes with Gale Foster

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The Southbank Centre is an acclaimed, multi-venue arts centre in London, with a festivals programme that spreads across the year, a diverse audience and an inclusive brand philosophy. Gale Foster, head of design and brand at...

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Soho restaurant Kricket releases cookbook with Indian-inspired design

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Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Brixton lo...

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Heritage grocer combines mid-century European style with modern service

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A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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Houses of Parliament rebrands with 'portcullis for the digital age'

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One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the previously...

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