• Transform magazine
  • March 23, 2017

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Articles

Whisky branding, distilled

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London has long been a gin city; an ale city. It wasn’t until 1964 that it started on its way to becoming a whisky city. Despite the vast network of whisky distilleries scattered throughout the British Isles, London is still...

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An exercise in unbranding

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Situated in north London, between the terraced mews of Highgate and transport hubs of Kings Cross and Euston, sits Camden. Culturally significant with a famous art, music and nightlife scene, Camden has boasted some of the bi...

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100 years of Johnston font

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The London Underground has been the system responsible for transporting Londoners from A to B for around 150 years. From the world’s first underground railway, constructed betwee...

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A-Z of London: preview

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This weekend, 23-24 April, the London Transport Museum depot will be open in one of only a few scheduled events, The A-Z of London. Located in Acton, West London, the museum depo...

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Where students blossom

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Student living has had a sophisticated makeover with the branding of student accommodation provider, Hello Student. The new branding was created by London-based brand agency, Som...

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Time for change

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Time Out is a brand as synonymous with London life as tube trains, red telephone boxes, and the plethora of jellied eel shops once littering the city's East End. Produced weekly...

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Millennial brands unite

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In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

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#TransformTuesday: 9 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A history in brands

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The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum explores the ro...

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Defining and designing East London

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Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

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@transformsays

Bottled water brand, @OneDifference, shakes up packaging for #worldwaterday: https://t.co/Ut4XEwnGH5 https://t.co/b6t3aMVIIZ
Opinion: Steve Owen, executive creative director EMEA @SiegelGale, asks, 'Can older brands fight the flab?'… https://t.co/CYCgvPvz6z