• Transform magazine
  • June 25, 2018

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Articles

Soho restaurant Kricket releases cookbook with Indian-inspired design

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Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Brixton loc...

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Heritage grocer combines mid-century European style with modern service

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A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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Houses of Parliament rebrands with 'portcullis for the digital age'

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One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the previously...

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The Partners rebrand Shakespeare's Globe theatre

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Situated in the borough of Southwark, on London’s bustling South Bank, the Globe Theatre was founded in 1599. Originally a space for William Shakespeare and his then-troupe of fellow actors to perform plays, the Globe Theatre...

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Spotlight on King's Cross and Union Square

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Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum-ent...

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Spotlight on Imperial College Business School

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With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys reports...

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Estate agent Yopa rebrands for modern property market

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Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differentiator is i...

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Ragged Edge rebrands London architectural practice, Applied Studio

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Crafting a unique and compelling identity, which stands out among the melee of competing firms in London, can be challenging. To cut through the noise and secure recognition among a variety of architectural studios - some of w...

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Key commuter line South West Trains rebrands as South Western Railway

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As house prices and the cost of living in England’s urban centres continues to rise, so too does the number of people choosing to live in, and commute from, city outskirts. As a result, each day numerous train companies operat...

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Lantern creates destination brand for resilient Newington Estate

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Situated on the easternmost tip of the UK, the suburb of Newington, Ramsgate, in the parliamentary district of Thanet, is not perhaps the first location immediately associated with a modern, forward-facing marketing strategy....

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@transformsays

Ahead of the Transform Conference Europe, taking place in London on 3 July, @bellintegrated examines the challenges… https://t.co/IIqbUIioOA
Singer-songwriter @rihanna collaborates with prestigious chain of cosmetics stores @Sephora to launch interactive e… https://t.co/dvEK68CX0J
RT @Spencer_du_Bois: Who will we be seeing at the @TransformSays conference on 3rd July? https://t.co/joUKUyMM0Q #brand #conference #charit